Miva HeLp! E-commerce for the rest of us.
E-commerce for the rest of us. 

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Ready, Set, Go!
Getting Noticed
This section will be dedicated to identifying ways to help you position your brand in your customers' minds, and get your sales going.  For external marketing resources click here.

What You Must Know About Branding
There are many important things you must do to get your business going, and many others to keep it going.  Branding, by definition, is an ongoing activity, that may morph to accommodate your growth strategy and business environment changes but can never stop because it has achieved some stated goals.  more...

Online Marketing
Online marketing must be part of an overall marketing plan even if your business is 100% web-based.  Although your customers will conduct their transactions with you online, they have a life beyond the computer screen.  In order for you to successfully capture their attention you will need to reach them in a multitude of places - not just on the internet.  more...

Affiliate Programs
Affiliate programs are extremely useful for any e-commerce venture and should always be considered.  They not only offer you sales potential, but may give you a lot of exposure as well.   Considering that they are always based on pay for performance, they take very little overhead, and if well planned, very minimal time to manage.  more...

Marketing Vs. Sales: an important distinction (coming soon).

 

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